Positive Health Moves
I have been working with Dr Gwyneth Hinds to help create an identity for her new business venture. Using her knowledge as a breast cancer surgeon she has begun teaching pilates as a tool to help coach cancer survivorship. She wanted an adaptable identity that felt professional but not too corporate. As well as the core Positive Health Moves brand, a secondary identity BRCA Positive appears exclusively online as a blog aimed to inform families and individuals carrying the BRCA gene that increases cancer risk.